Support for Audio Company
Customer location:
German
Duration
June 2021 - now
Services
TYPO3 technical support, content management, SEO
Key technologies
TYPO3
The Client
Ascendo Immersive Audio Gmbh (AIA) is a German technology company specializing in state-of-the-art home theater systems. AIA combines decades of audio expertise with cutting-edge digital technology. Renowned for their unmatched immersive cinematic experiences, AIA has perfected audio systems with high-performance concentric speakers and infrasonic bass reproduction, delivering unparalleled dynamic sound quality.
Process
Our collaboration with AIA began with a comprehensive review of their existing TYPO3-based website to address evolving technical needs, content optimization, and performance enhancements. Given the company’s focus on precision and technological excellence, aligning its digital presence with its brand identity was critical.
Key Objectives
- Maintain and enhance website functionality
- Optimize site performance for better user experience
- Implement solutions for improved indexing and SEO
- Provide seamless content management and integration
Our Solutions
Technical Support and Feature Enhancements
We delivered ongoing support to ensure smooth operation, bug fixes, and feature additions that aligned with AIA’s evolving business needs:
- Bug Fixing: Resolved technical glitches to ensure flawless site functionality.
- Feature Development: Added dynamic features to improve site engagement and usability.
Content Management and Optimization
- Content Updates: Regularly updated product details, promotional content, and company news.
- Image Compression: Reduced image sizes for improved page load times and better performance without compromising visual quality.
SEO and Google Analytics Integration
- Indexing and Redirect Resolutions: Resolved indexing and redirect issues, ensuring proper HTTP/WWW handling.
- Analytics Integration: Connected Google Analytics and Search Console for enhanced site visibility and performance tracking.
- Swift Response to Alerts: Promptly addressed informational notifications from search engines for continuous improvement.
Performance Improvements
- Optimized JavaScript usage by removing unnecessary scripts, and enhancing load speeds and user experience.
- Minimized content blockers and ensured key visuals were displayed promptly, retaining aesthetic appeal while improving site performance.
Mailchimp Pop-Up Integration
- Developed and integrated subscription pop-ups, boosting email list growth and sales.
- Implemented a "Dealer Sign-Up" pop-up, streamlining partnership inquiries.
User Engagement Enhancements
- Added top menu navigation items for improved accessibility.
- Introduced subscription reminders triggered post-cookie consent, enhancing user engagement with minimal intrusion.
The result
Our strategic improvements significantly enhanced AIA’s online presence:
- Increased Sales: The Mailchimp pop-up integration contributed to a noticeable boost in sales.
- Better Performance: Optimized content delivery reduced page load times and enhanced overall site performance.
- Enhanced User Experience: Improved navigation and content presentation strengthened customer engagement.
- Stronger Brand Identity: The refined site design supported AIA’s reputation as an innovative leader in immersive audio technology.
Looking Ahead
Our continued partnership with AIA focuses on maintaining technical excellence and driving digital innovation. We aim to optimize the site’s user experience further, integrate advanced features, and support AIA’s journey as a trailblazer in audio technology.
