Websites for Supplier of Machined Parts
Customer location:
Sweden
Duration
June - Aug 2019, on-demand support
Services
graphic design, website development, TYPO3 upgrade
Key technologies
TYPO3
The client
Gaston Components AB is a Swedish company specializing in the manufacturing of high-quality machined parts made from various metals, including aluminum, stainless steel, and brass. The company caters to a diverse range of industries, producing components for sectors such as wave-guides, antenna parts, surgical science, photo-optics, biotechnology, and university research departments.
Process
When the company’s name changed, the client wanted to have a new graphic profile, logo and also a new website. Since the CEO of the company had previous experience with TYPO3, they have been looking for the company that has a high expertise with this CMS. After a few online meetings we have started our cooperation that lasts now for more than five years
Our Solution
Multipurpose Websites on a Single Installation
Gaston Components operates three distinct business divisions, each catering to different customer needs and product ranges. To streamline operations, all three websites were unified under a single TYPO3 installation. This setup ensures seamless backend access and simplified content management while allowing each site to maintain its unique branding and functionality.
Enhanced Visual Identity
The CEO of Gaston Components envisioned a modernized and cohesive digital presence for the company. Through detailed research into the industry and its customers, we crafted a sleek and professional graphic profile. This updated visual identity has successfully supported the company for over five years and extended beyond digital platforms, influencing the design of business cards, brochures, and other marketing materials.
Content Highlighting for Better Engagement
To improve the user experience, we implemented a content prioritization strategy across the websites. Key products, services, and industry applications are prominently showcased through intuitive navigation and visually engaging layouts. This approach ensures visitors quickly find the information they need while reinforcing Gaston's expertise across its business areas.
The result
The updated digital presence of Gaston Components has enhanced the company’s visibility and user engagement across its three divisions. The unified website structure simplified backend management and content updates, saving the team time and resources. The refreshed graphic profile has strengthened the company’s brand identity, resonating with both existing and new customers. With improved navigation and content prioritization, customers can now easily find relevant information, contributing to increased inquiries and stronger customer relationships. This digital transformation has positioned Gaston Components as a forward-thinking leader in its industry.
