Student Engagement Hub
Customer location:
Ukraine
Duration
Feb - Nov 2022
Services
UX/UI, Front-End, Back-End
Key technologies
Laravel
The client
The client envisioned a platform tailored to the student demographic, akin to Unidays and StudentBeans, which would serve as a marketplace where students could access exclusive discounts and businesses could build brand loyalty among young consumers.
Process
We collaborated with the client to define the platform's key objectives, targeting two primary audiences: students (offering a seamless, engaging experience for discovering and utilizing discounts) and businesses (enabling them to promote their products or services effectively, encouraging brand loyalty through student-targeted offers).
The design and functionality were guided by the dual need for a user-friendly student interface and intuitive tools for businesses managing their offerings.
Our Solution
Comprehensive Marketplace Features
The platform incorporates all essential marketplace functionalities, such as user registration/login, product bookmarking, purchase history, and transaction processes.
Unique to this platform is a student verification system, ensuring only eligible users access discounts.
Business Management Tools
- Dedicated spaces allow businesses to upload and manage their offers.
- Supports multiple code formats (QR codes, barcodes, text codes) for use online or in physical locations.
Integrated Analytics
- Utilized GTM and UTM tracking for performance monitoring.
- Developed custom algorithms to provide businesses with detailed insights into their discount campaigns and overall sales.
The result
The project delivered a robust, user-friendly platform that enhanced the student shopping experience with exclusive, verified discounts. It also enabled businesses to efficiently manage their offers and analyze their campaign effectiveness. Moreover, it has provided a scalable foundation for future enhancements as the platform grows in popularity and scope.
