Ascendo Immersive Audio GmbH 2.0 - Redesign
Customer location:
Germany
Duration
May 2024 - Now
Services
UX/UI, Front-End, Back-End
Key technologies
Drupal
The Client
Ascendo Immersive Audio is a German high-end audio brand that creates premium solutions for home cinema and immersive sound experiences. The company is recognized for its craftsmanship, innovation, and dedication to delivering powerful soundscapes to customers and partners worldwide.
The Challenge
- Build a website that more effectively communicates the brand’s story and highlights its unique positioning in the market.
- Create a clearer product structure so visitors can easily explore and navigate through the catalog.
- Ensure quick access to essential information and documentation for both end customers and partners.
- Improve website speed and mobile responsiveness to provide a smooth user experience across all devices.
- Strengthen the site’s SEO foundations through better page structure, metadata, and internal linking to increase visibility in search results.
The Solutions
Designed a new information architecture centered around use cases and installation scenarios, guiding visitors from room size and listening distance directly to the right product family.
Developed interactive product comparison and recommendation tools, enabling side-by-side spec evaluation (SPL, directivity, cabinet depth) and tailored system suggestions.
Created dedicated sections for engineering insights (timing, measurement data, point-source benefits) and a resource library containing manuals, cut-sheets, and integration notes.
Implemented performance optimizations: AVIF/WebP image formats, lazy loading, critical CSS, and CDN-based caching to ensure sub-second load times.
Structured the website for search engine visibility, applying schema.org Product markup, canonical tags, and cross-linking between related product families.
The Result
- Visitors now experience a clearer, more logical product journey, reducing friction for both integrators and end-users.
- The redesigned site demonstrates Ascendo’s engineering credibility through transparent measurements and technical documentation.
- Mobile performance and Core Web Vitals scores significantly improved, providing a seamless browsing experience across devices.
- Dealers and integrators gained faster access to the resources they need, streamlining the specification and installation process.
- With its optimized SEO structure, the site achieved higher organic rankings, stronger brand authority, and increased lead quality.
Ongoing Support
We continue to work with Ascendo Immersive Audio on the ongoing evolution of its digital presence. Our team regularly updates the site with new product releases, technical resources, and marketing materials, ensuring that content stays current and aligned with the brand’s innovations. We also monitor performance metrics, SEO trends, and user behavior to identify opportunities for further optimization. This includes fine-tuning page speed, refining navigation, enhancing accessibility, and rolling out incremental design and UX improvements so that the website remains a best-in-class tool for customers, dealers, and integrators.
